Apr 25, 2019
Three dermatology residents -- Dr. Julie Croley, Dr. Elisabeth
Tracey, and Dr. Daniel Mazori -- discuss their use of
social media and its impact on patient care in this special
resident takeover of the podcast. Beginning at 6:29, they talk
about social media accounts they follow and medical influencers, as
well as the use of social media as a marketing tool for practicing
physicians. Social media also is a source of misinformation for
patients, and they discuss how it can be used as an important tool
to educate patients when advice comes from a validated source such
as a health care professional. As a dermatologist, do you have a
duty to take to social media to provide reputable health
We also bring you the latest in dermatology news and
First North American clinical guidelines for hidradenitis
Dr. Jeniel Nett discusses the dangers of Candida auris.
Things you will learn in this episode:
- Possible social media accounts to follow for educational
purposes, such as dermoscopy and lifestyle topics in medicine.
- Social media influencers in dermatology for cases,
dermatopathology, and suture techniques.
- How to manage using social media for personal vs. professional
- Marketing and advertising on social media to optimize the reach
of your dermatology practice.
- Ways in which patients are misinformed through social media,
such as improper use of medications, and the need for patients to
assess the source of the information they are reading online. Dr.
Croley asks, “Do we, as dermatologists, have a duty to take to
social media to provide reputable health information?”
- Movements such as #VerifyHealthcare help physicians to practice
transparency and ensure integrity of information posted on social
- Patient education via social media to reinforce concepts
discussed in the office for treatment compliance, such as patient
handouts or videos with instructions on applying tretinoin
properly, using wet wraps for atopic dermatitis or bleach baths for
children, and applying topical steroids under occlusion.
- Campaigns such as #dontfryday for sun safety awareness, which
can be used to encourage preventative care for patients. Support
groups on social media also can be helpful for patients.
- The utility of hashtags on social media to filter out noise.
Should certain medical hashtags be restricted to health care
professionals who have been verified?
Guests: Julie Ann Amthor Croley, MD (the University of Texas
Medical Branch at Galveston); Elisabeth Tracey, MD (Cleveland
Clinic Foundation, Ohio); Daniel R. Mazori, MD (State University of
New York Downstate Medical Center, Brooklyn).
Show notes by Melissa Sears, Alicia Sonners, and Elizabeth
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